Poster Design

This 'poster' layout above is actually a photograph of one of his 'No Discipline' exhibitions. Ron Arad places his work in the foreground where viewers can easily pay attention to intricate details and admire the design as a whole, and then sets a powerful brilliant description of the particular work in the background immediately behind it. The incredible background description on the wall is impressive and can very well be called art on its very own without the aid of his work in front of it. Chasing this particular style of presentation is dangerous however as the description can sometimes overpower the actual physical work on display. But when done correctly and effectively (like Ron has here), the two work in tandem and create a powerful inspiring design presentation.   

When broken down, this particular presentation has the following two key elements: an impacting background, and an uncomplicated foreground showing only the design/architecture. Another thing to note is that, the only reason why the background does not overpower the design in front of it, is due to the utilization of minimalism in the background. The background color is fairly neutral and dull whilst the font used is uncomplicated and structured orderly and professionally. The large powerful heading and the scarce use of expressive red paint are the only things that aren't minimal, but are needed to tie the furniture design and wall together.

Overall this 'poster' layout/design is incredibly effective. Not much can be added to improve on it. I have however, tried to mimic as well as alter parts of  it in order to create my own A3 poster design.  

Here are some drafts designs/grids: